Skip to main content
Matthieu Cherubini,, 2011. Photo courtesy of the artist. (2011)

Developed by Swiss artist Matthieu Cherubini, is a web service allowing you to install an artificial intelligence (bot) on to your Facebook and/or Twitter account. Using keywords, content analysis and activity analysis, the bot attempts to simulate your online activity, allowing you to build a greater social reputation and forge a digital identity of what you would really like to be. explores the reality of "who is really who" on social networks and examines the potential extensions of our interactions on online networks.