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Dow Does The Right Thing

On the 20th Anniversary of the Bhopal Catastrophe, BBC World News invited a representative from the company responsible to appear live on their program. The representative did agree to speak – but as it happens he was not really from Dow Chemical. The man, who called himself “Jude (patron saint of the impossible) Finisterra (earth’s end)” was an activist from the media pranksters known as the Yes Men.

When the live broadcast happened, it became the number one news story of the day globally, first as a real announcement from Dow, and then as a report on the hoax. The video shows the unedited news broadcast alongside a very nervous Yes Man, mic’d up and waiting to “go live” in the BBC’s Paris Bureau.