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Molleindustria (soft industry/soft factory) is a project of the reappropriation of video games, a call for the radicalisation of popular culture and an independent game developer. Since 2003 we produced homeopathic remedies to the idiocy of mainstream entertainment in the form of free, short-form, online games. Our products range from satirical business simulations (McDonald’s video game, Oiligarchy) to meditations on labour and alienation (Every Day the Same Dream, Tuboflex), from playable theories (the Free Culture Game, Leaky World) to politically incorrect pseudo-games (Orgasm Simulator, Operation: Pedopriest). Molleindustria obtained extensive media coverage and critical acclaim while hopping between digital art, academia, game design, media activism and Internet folk art.