Humira Imtiaz is a British Kashmiri Creative Director & Producer based in Greater Manchester, working at the intersection of immersive storytelling and creating work that centres voices the arts has systematically excluded.

They currently lead The Kids Are Halal, a MR experience reimagining 1990s working-class South Asian childhood - supported by Immersive Arts UK, Arts Council England, ARC Stockton, VIPstudios in Nottingham, FACT Liverpool & AmplifyXR Labs (Belfast XR Festival) and was shortlisted for an Unlimited Open Award. Recent work includes Rootless Connections (AI‑generated visuals from interview transcripts exploring Kashmiri native-diaspora connections) and the Metaverse Creation Lab with Women in Immersive Technologies Europe.