The amateur style emerged at the start of the new millennium, initially fed from an art context, where the unfinished and found became the theme; as with Thomas Hirschhorn and Pipilotti Rist. It was not until the advent of YouTube that amateur style became genuinely mainstream. This online platform provides a playground for amateur filmmakers to reference celebrity culture, constantly mocking, quoting and creating memes; forming a crowd-sourced documentation of a certain phase of the Internet and online exchange.

List of works
Fatboy Slim - Praise You (1998)
Lasse Gjertsen - Amateur (2006)
Weezer - Pork and Beans (2008)
Mint Royale - Blue Song (2003)
Kenneth Bager - Fragment 8 - The Sound Of Swing (2008)
Manos de Topo - Es Feo (2009)
DJ Earworm - United State of Pop (2008, 09, 10)