Walker has been named "the world's only Thrill Engineer” by The Times, and will provoke and entertain in his talk for the day, the the Roy Stringer Memorial Lecture sponsored by Amaze, which will consider the value of entertainment in relation to the arts.
Walker is the Principal Research Fellow at the University of Nottingham, Professor of Creative Industries at Middlesex University and a regular broadcaster, currently appearing as a presenter for BBC Two’s Coast. His design practice specialises in the creation of tailored emotional experience, and he has worked with clients as diverse as theme parks to Durex. Drawing on his huge personal experience working across the creative industries, he will ask the question: What is Entertainment?
Showcasing a rich feast of his groundbreaking projects that use both old and new technologies, Walker will present entertainment as an important catalyst for innovation - with the occasional unexpected outcome. He will show how, through the appropriation of popular formats, entertainment can be used to engage audiences with new ideas across TV, theme parks, art galleries, museums and live performance, and influence the work of future creative directors and producers.
Click here to buy tickets for Brendan Walker's lecture.