Type in Motion: Tremendous title sequences
Inspired by the exhibition Type Motion, Tuomas Anttila selects his two favourite movie title sequences.
21 November 2014
For the vast majority of the public, there exists only a certain iteration of Batman, which is Christopher Nolan’s The Dark Knight Trilogy. But you’d be remiss in thinking that it’s the only one the world deserves, not to mention the one it needs. Amidst the multitude of incarnations spanning 70 years, from spandex-clad-heavyset caped crusaders to nipples on breastplates, Tim Burton’s 1989 Batman stands out among the horde. Should it be considered in this category? Absolutely. The film’s title sequence, elegant in its simplicity, gets it right and sets the tone for the rest of the film. The bat-like sweeping of the camera over a dark sky, transitioning to what must be the lair of our brooding dark knight; the bright yellow credits in stark contrast to the black, reminiscent of the famous logo and an era when films still had opening credits. To cap it all off, Danny Elfman’s beautiful score accompanies, building to a crescendo to become the iconic theme that we all know. What’s not to love?
You can see the opening credits of the film on YouTube here.
When thinking of typography in motion, the first example that popped into mind was 2009’s hilarious Zombieland. Starring Jesse Eisenberg, Woody Harrelson, Emma Stone, and Abigail Breslin, this undead comedy centred on an unlikely group of survivors in a post-apocalyptic America. While I could be referring to the film’s title sequence, which features a montage of people escaping from zombies in super slow-mo to Metallica’s For Whom the Bell Tolls, instead I’m talking about Columbus’ rules for survival in a zombie-infested world. Appearing on-screen as Columbus relates them to the audience, the rules pop up in 3D when they are pertinent and also interact with whatever’s going on in the film at that moment. Rule #1: Cardio, which beats like a heart. Rule #2: The Double Tap gets spattered with blood. They make Zombieland feel like a video game, and oddly enough have great comedic value. As an afterthought, the film also features one of the funniest cameos you’ve probably ever seen, but for those who’ve yet to watch it, no spoilers here.
You can read more from Tuomas on his blog here.
If you want to see more movie titles, adverts, artworks, short films and much more featuring incredible typography in motion, out exhibition is open until 8 February. Find out more here.