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Electric Chruch

Jimi Hendrix: Electric Church [12A]

Runtime: 89 mins

Distributor: Abramorama LLC

“We all played guitar. We all knew a bit. But he seemed to know more than us.” - Paul McCartney In July 1970 rock music’s burgeoning festival culture descended en masse on the tiny rural village of Byron, Georgia and witnessed an unforgettable performance by Jimi Hendrix in full flight. In the dark shadow of civil rights unrest and the unrelenting toll of the Vietnam War, the legendary guitarist drew in over 300,000 people – the largest US audience of his career – to the Second Atlanta International Pop Festival for his concert on 4 July. Playing alongside a new documentary contextualising Hendrix’s journey to what would be the last of the great American rock festival, 16-mm colour footage (restored from the original negative) captures the fretboard magician skilfully blending favourites such as ‘Purple Haze’ and ‘Voodoo Chile (Slight Return)’ with hitherto unreleased songs, as well as a storming, firework-backed rendition of the ‘Star Spangled Banner’. Contains infrequent strong language and drug misuse.

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