Celebrate The Art of Pop Video in the first exhibition of its kind in the UK. Showcasing the music video as an artistic medium in its own right, the exhibition follows its history from the very beginnings in the 1920s to its most contemporary manifestations.

The exhibition opens on 14 March with a special event featuring talks, discussions, live performances and the chance to be amongst the very first people to see The Art of Pop Video at FACT.

From 6pm, the exhibition will be open to the public for an exclusive first look at over 100 videos that tell the story of the pop video, marking the medium's substantial contribution to popular culture. 

Paul Morley, critic, journalist, broadcaster and author, joins us to discuss how the music video changed pop and TV as whole, the effect of MTV and YouTube and he'll look back at his own experiences with music video in his 36 years in the music industry.

Director Uwe Flade has worked with everyone from Franz Ferdinand to Rammestein, and his video for Kenneth Bager's track Fragment 8 - The Sound Of Swing features in the exhibition. He will be giving a talk on how a music video is produced from initial idea, through development, to creation.

One of Liverpool's most exiting new bands, Outfit, have been working with FACT and Liverpool Sound City to find the best new directing talent in the North West. Over the past two weeks they have been working with Manchester based Isaac Eastgate to create a video for their new song, Performance. The video will receive its official premiere at the opening with the band playing live in The Box.

Liverpool Organic Brewery has kindly donated a selection of their finest ales to the event that will be available free on the night.

The event is completely free and open to all. The event is also the official opening of the much-awaited café The Garden, by Leaf at FACT.