Can you tell our readers a bit more about Sedition and how it started?
Sedition is an online platform for artists to distribute their work as digital limited edition videos and images that are viewed exclusively on screens and devices. Works are held in your Sedition account in the Vault and can be viewed on any device through the browser or using our apps for iPhone/iPad, Android and Samsung Smart TV. The works come with a digital certificate of authenticity that is signed by the artist and Sedition. We work with some of the world's most renowned contemporary artists including Tracey Emin, Bill Viola, Jenny Holzer, Lawrence Weiner and many more.
Sedition was founded in 2011 by Harry Blain (founder of Haunch of Venison and Blain | Southern Galleries). The idea was to bring the concept of the traditional print multiple of woodcuts, etchings and screen prints into the digital realm. The concept had existed for many years, but it wasn't until screen resolutions improved and the proliferation of digital devices like tablets, smart phones and high-definition televisions that it became possible for Sedition to be realised.
Works on Sedition are much more affordable than buying traditional artwork, ranging from as low as £5 up to £100 or £1000 at the most, which makes art collecting accessible to everyone. As works are experienced exclusively in the digital realm, we work with many artists who are pushing the boundaries of the digital medium including Ryoichi Kurokawa, Universal Everything, Quayola and many more.
What does your work as Head of Programme and Operations entail?
As a digital start-up we are a small team and are all involved in many aspects of the company. My primary role is in marketing and artist management, where I help bring on board new artists and promote their work to our audience. I also manage the events, campaigns and partnerships including with organisations and institutions like FACT, The Space, Eyebeam and The Hospital Club.
I find ways to engage our audience with new works and also feedback insight on our collectors, the kinds of work they'd like to see and the features and apps they'd like us to develop. There are many aspects of the work that go behind the scenes from researching for new product developments and managing the financial reporting for artists, to arranging artwork licensing agreements. We are constantly looking to improve the product and at the same time explore new business opportunities.
How do artists get featured on your website?
Artists on the Curated platform are selected by our curatorial team, and we often work with external curators to refer artists to us. For curated artists, we will promote their work actively to our members and help manage their profile and artwork launches. We've also opened up the platform to allow artists to submit work to sell on the site - artists can simply go to seditionart.com/submit, create a profile and begin submitting works. At the moment there is no way to apply to be part of the Curated platform, but we will often invite artists who have released works on the Open Platform to the Curated area of the site.
How many editions of each artwork are available?
Edition sizes on Sedition range from unique pieces (for instance with Universal Everything's Walking City Citizens where we released 50 iterations of the same work, where there was only one available of each) to up to 100 or 500 editions. We also have works that have editions of 1,000 or above, but we are finding smaller editions more desirable for our collectors. The Ryoichi Kurokawa pieces are editions of 400 each.
Is this the future for the art market?
Yes, the art market is constantly evolving and we see digital art becoming a bigger part of it. There are many new developments, and Sedition is just one part of a much larger progression; as technology evolves, we encounter better experiences on screens and we see the digital world become more integrated into our everyday environment. This is the perfect opportunity to bring art into the home and public spaces for everyone to feel inspired by.
Can people re-sell their digital editions, and can they go up in price?
Yes, once an edition run has sold out, it can be resold on the Sedition Trade platform. The first artwork to sell out was a work by Ryoiji Ikeda which was priced very reasonably at £5 in an edition of 300. It sold out almost immediately and is now selling on the Trade platform for £50-£75 upwards.
And finally, do you have a favourite digital artwork?
There are many works and artists I like on Sedition. We see Sedition as one platform that artists can explore in distributing their work. I like discovering the wider practice of the artist by seeing their works in exhibitions or IRL, to own a piece of their work is also special and an intimate and personal experience of their work that you can take away from a show. I love the digital editions by Ryan Whittier Hale particularly, Untitled, and also Shezad Dawood's Miracle or Evil and of course Ryoichi Kurokawa's audiovisual pieces in the syn_mod collection. They all make the most of Sedition as a digital platform in the sense that the pieces they've created are a natural extension of their wider practice of installations, exhibitions and performances as a compliment to a larger body of work.
Show your support for our Kickstarter campaign by donating here - choose fromone of the Supergiant, Supernova or Ursa Major packages and own your very own Kurokawa digital edition.